The Gateway Alcohol for Youth
Alcopops are flavored malt beverages (FMBs). Alcopops are soda-like, popular beverages that appeal to youth and are far too available at corner stores. It's time to ask retailers to stop selling all alcopops, including Smirnoff Ice, Four Loko, Blast, Mike's Hard Lemonade and Bartles and James.
Big Alcohol loves selling alcopops because they effectively target teenagers. No adult would be caught drinking one in a bar. But with as much as 12% alcohol in 24 oz. single-serving containers, alcopops are the equivalent of 3-5 beers. Many state attorney generals call them a "binge in a can."
You can create a campaign for an Alcopop-Free Zone in your community by organizing youth and adults to ask merchants to stop selling alcopops.
Alcohol Justice vows to help any community organize for an Alcopop-Free ZoneTM in their neighborhood, city or county!
- San Rafael Alcohol and Drug Coalition to Hold Town Hall Meeting--Saturday, November 9, 2013
- Novato Youth Strive to Persuade Merchants to Ditch Alcopops
- Media Advisory: San Rafael Circle K and Al's Liquor - Targets of Alcopop-Free ZoneTM Marin Rally
- Voluntary 'Alcopop' Campaign Aims to Curb Teen Drinking
- Tiburon Calls for Alcopop Ban
- Novato: Council Supports Alcopop-Free Zone and Voluntary Ban by Retailers
- Alcopops Voted Down in Novato
- City Council: Novato Should be an 'Alcopop-Free Zone'
- San Rafael council OKs 'Alcopop Free Zone'
- San Rafael Officials "Just Say No" to Alcopops
- Marin Supervisors Support Anti-Alcopop Campaign as Merchants Win Praise
- Country's First Alcopop-Free Zone Supported by Marin County Supervisors
- CA's Marin County Signs Resolution Supporting Alcopop-Free Zones
- Report: "Alcopops Cheaper Than Energy Drings: 7-11 Gambles With Children's Lives" Report